we deal in strategy

Rent our brains to see your blind spots.
You’ve got a talented team that produces great work, but something isn’t connecting. We identify and diagnose your challenges and strategize the simple actions that get you back to serving your story.
skip the back-and-forth, here’s what it costs to do good work

how we work

results driven

you need to reach your marketing goals. we help you find the tactics that will take you there. overQualified will make sure your content calendar, your branding, and your campaigns serve your audience and your story. we are the unbiased partner that keeps the team focused on the goals.

upfront pricing

Step out of the typical agency model that locks you in for more services, more content, more campaigns. We only prescribe what your team can reasonably achieve with the resources you have, and standard engagements come with one-time or retainer pricing.

Define your goals, your scope of work, and get it done for one price.

thorough communication

We’ve been through the agency model from all sides, and we know how frustrating it can be to receive no updates and no results. We’ll provide feedback on individual assets, how they contribute to the larger plan, and how it all serves your story.
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the problems we solve

"nobody understands what we do"

overQualified helps you explain your products to your audience, using language they understand.

"we've tried to explain this before and it never hits"

overQualified understands what’s not working and helps you fix it to communicate your story.

"we've grown and our brand doesn't reflect who we are anymore"

overQualified builds a rebrand strategy that retains the brand authority but is flexible enough for future growth.

"we're going into a new market and our current story won't work there"

overQualified can help you find the story for your new product and show the new audience why you belong there.

"we have 9,173 audiences and we're trying to say everything to all of them"

overQualified will help you find the audiences that resonate with your story and attract lifetime customers.
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our straight-forward
approach means a
straight-forward
investment

Ongoing stewardship & retainer pricing

Providing the guardrails that preserve your hard-won brand authority. Objective insights every month, at the pricing that works for you.

brand essentials

identity + basic content: $4,000–$6,000/month
  • direction & feedback for your team
  • Monthly insights that show your impact
  • Customized to your strategy & story

brand active

identity, web, content, social: $8,000–$12,000/month
  • Everything in the essentials approach
  • Support where you need as you go through a transition with strategy guidance
    with light execution as needed.

brand partner

full integration, strategy, execution: $14,000–$20,000/month
  • Everything in the active approach
  • Full support for ongoing projects & daily work, including execution for small or large tasks

Single engagement services

$3,500

A sight-unseen consulting call. You share your current strategy and goals with us during the call. overQualified’s expert outsider perspective clarifies your challenges and gives you immediate actions to take back to your team.

Good for: Teams that can’t figure out why their site is invisible, feel like something’s off with design (but you can’t put your finger on it), or can’t diagnose the leaky funnel.

Please note that any direct action on marketing campaigns or strategy by overQualified will be charged separately. This is only a consulting call. We’d love to discuss how we would implement the upgrades we suggest and provide you with a price quote.

$12,000

A full audit of your website, including design, structure, on-page content, and more. The audit includes 2 phone calls: 1 prior to the audit where we learn your goals and concerns and 1 post-audit to go over our results and suggest further steps.

Good for: Teams that need a thorough game plan to diagnose problems and prescribe fixes. We will audit up to 50 pages, including your most important pages, product and services pages, landing pages, and blog posts.

The audit is a stand-alone product, and does not include the price of implementing any of the changes. You may keep all documents we produce during our discovery, however.

$15,000 for 2 days, add a 3rd for $5,000

In-person creative design and content brainstorming sessions to jump-start a single product roll-out strategy or rebrand. We guide your team through creative ideation and strategy planning that builds the guides, tactics, and creative assets that serve your story.

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The full package: Logo, color, design elements, voice, tone, company values, mission statement. A branding guide is designed for companies looking to unify a single brand look or streamline several brands. As an in-depth product customized to your needs, the price for a branding guide depends on the client and their needs.

Future-proofing with depth, meaning, design, and language that allows for flexibility and evolution with your brand that lasts.

reach out for pricing

The 6-month content strategy includes an audit of your current content to identify keyword gaps, and a full content strategy for six months worth of content. This includes target keywords, titles, outlines, and SEO/GEO content suggestions.

The strategy is a stand-alone product, and does not include the price of implementing any of the content. You may keep all documents we produce during our planning, however.

reach out for pricing

The 1-year content strategy includes an audit of your current content to identify keyword gaps, and a full content strategy for a year’s worth of content. You receive target keywords, titles, outlines, and SEO/GEO content suggestions.

The strategy is a stand-alone product, and does not include the price of implementing any of the content. You may keep all documents we produce during our planning, however.

Starting at $1,000 per 1,000-1,200 word blog post

SEO-optimized content aligned to target keywords, using search engine and AI chatbot-friendly structure, language, and content.

Blog content that requires SME interviews, is in a highly technical or niche field, or requires significant research on our part may be priced higher.

Starting at $1/word or we can discuss per-project pricing

long-form content writing for white papers, webinars, video scripts, e-books, or any other longform you can dream up. please note that this price does include some research, however full SME interviews, highly technical research, or niche field research may be priced higher.
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