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story-formed
culture

reduce costly turnover & clarify your marketing

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you invest in employees and customers. get your story right, and you'll keep them.
more qualified leads. more traffic. an engaged team.

serve your story

how did we help our client achieve a +1,400% traffic increase & a 21% submittal rate?

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we deal in strategy.
rent our brains to see your blind spots.

You’ve got a talented team that produces great work, but something isn’t connecting. We diagnose your challenges and strategize the simple actions that get you back to serving your story.

it all starts with an audit.*

our audit looks at >

• Your website
• Your off-site marketing including social media and PR
• Interviews with select managers & employees from different departments
• executive questionnaire
• Interviews with customers
from there, your story falls into one of three places.

already have a story >

we document it and put it to work

no unifying story yet >

we listen and weave one from what’s already there

somewhere in between >

we sharpen and unify around it
{ *scale and price of audits depend on the complexity of the company. }

high-growth companies hire the talent to get loyal customers.

If they’re not sticking around it’s not a business problem, it’s a story problem.
Turn apathy & silence into
loyalty & revenue.
you spend a lot to get the right customers and employees in the door. your story is a promise to them. work it, and you’ll keep them. a good company story is a genuine truth that people can support – one that makes its own culture.

challenges your story can address >

• disengaged employees, expensive turnover
• high customer churn
• disconnect between ICP and leads
• talented teams, underperforming results
• the same reboot, over and over, trying to find what's wrong
• executives stuck working in the business instead of on it
when you implement story-formed culture, every department rallies around one message.

your teams then use that story to >

• build better marketing campaigns
• make aligned on-the-fly decisions
• write smart internal policies
• make informed product decisions
• guide hiring the right talent

if you don’t write your own story, you’re waiting for everyone else to write it for you. and they will. on glassdoor or in customer reviews. wherever people talk about you when you’re not in the room.

story strategy: expert guidance free of charge

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